One of the things I love most about life: saying *WTF after watching an Ad or Artwork because it is so unexpected.
Here is an example:
Now that I am approaching the end of my University years, I have been recalling my beliefs of Advertising when I first started my course and it is as if I were a completely different person then. I knew that the ad world was not as glamorous as what everyone expect it to be, but I was the kind of practitioner who wanted to work with luxury brands only and create nothing but press campaigns.
Now I believe in another type of advertising. I want the power of its images, appeals, words to communicate a message instead of a product. I actually would rather work for FMCG brands than luxury and I want to talk about the real necessities.
I have started looking at some NHS and other government advertising campaign and this anti-smoking advert has caught my attention. I really love the hidden sadness and it is exactly what I would hope to create soon. Well… not hidden sadness, I am looking forward to creating ethical and meaningful messages.
I think it’s interesting that Rafael Rozendaal called his artwork “the persistence of sadness” not only because the never-ending fall symbolizes sadness perfectly but it also makes the audience look like sad people clicking on rocks, making a lot of noise. The other stimulating thing about this piece of art is the curiosity. The audience is just obsessing over finding out whether there is an end to all this rock falling. A bit sad frankly.
Are people using this machine really getting rid of their garbage sustainably when a PAPER RECEIPT comes out of it?
Just to prove my point that eco communications could be so creative and challenging. You just need to be the kind of person with far too much imagination and nearly no sense of respect towards the classical advertising discourse or story telling. You are fit for this job if you are the Lady Gaga of the ad industry. I am not talking about crazy outfits but in a way she’s managed to make semi-clear rubber the new leather (or the “new black”). She notices the various possibilities of outfit with a different raw material.
What I am trying to demonstrate is that advertisers know they can work with any kind of visual/verbal material to create an amazing eco campaign, but most of them need reminding.
Even in one of my favourite campaign from Plane Stupid, polar bears were the key visual which, as far as I am concerned, might be too directly linked to the environmental issues. Of course it wouldn’t be as impressive in this case if another animal or issue related to global warming was used but the VW advert above still demonstrates that you could be Gaga in your eco creativity.